Download Campaign Communication and Political Marketing by Philippe J. Maarek PDF

By Philippe J. Maarek

crusade verbal exchange and Political advertising and marketing is a complete, internationalist examine of the fashionable political crusade. It indexes and explains their necessary elements, recommendations, and strategies.

  • Offers comparative analyses of campaigns from state to country
  • Covers issues reminiscent of advertisements method, demography, the impact of crusade finance law on investment, and more
  • Draws on numerous international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impression of electronic media and 24/7 information cycle on crusade conduct

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